David Gerzof

Vitality GlowCaps Adherence Report

Tue, 20 Jul 2010 17:20:34 -0400

Before There was FaceBook, there was HandBook - Favorite Slide...

Wed, 07 Jul 2010 14:36:00 -0400

Before There was FaceBook, there was HandBook - Favorite Slide from my latest Social Media Presentation, Photo by Pablo H Caridad of Ancient Cave Painting in Patagonia, Argentina.

Just goes to show how people wanted to connect and belong to groups back before the days of the Internet.

Social Media & Marketing, The Basics - Presentation by...

Wed, 07 Jul 2010 14:20:14 -0400

Social Media & Marketing, The Basics - Presentation by @DavidGerzof, Emerson College & BIGfish

Fan of Social Media? Celebrate Social Media day tonight with Mashable - Events in every major city...

Wed, 30 Jun 2010 14:36:34 -0400

Fan of Social Media? Celebrate Social Media day tonight with Mashable - Events in every major city ESM http://bit.ly/b8INuD

Internet Speed & Good Advice From Scott Kirsner on Pitching...

Tue, 29 Jun 2010 18:36:45 -0400

Internet Speed & Good Advice From Scott Kirsner on Pitching Boston.com

Kirsner points out at the beginning of his post today that in one year “two things I notice changing about the way I choose to cover things” - 1. On his blog he now covers mainly big, almost-ready-to-break news stories THAT HAVE NOT YET BEEN COVERED. 2. Embargoes no longer interest him as they will surely leak out somewhere online before an embargo date. Both of these reporting shifts in the way Scott handles news leads are a reaction to the increasing speed with which stories make and spread across news sites and social media.

Good marketers and media relations practitioners have been adjusting to new forms of media for decades - Radio, TV, The initial Internet all forced marketers to approach and work with media in new ways; Now the big difference is time shift. Instead of decades, today it’s years or even months in which roles and tactics must be evaluated and adjusted to fit the new rules and time frames that reporters like Scott Kirsner race up against. Great marketers and publicists understand this, have already made the adjustment and approach a reporter like Scott only when they know a story is fresh and will do everything in their power to make certain the story stays locked down until they see it post to Boston.com.

Last night CBS WBZ News broadcast an interview I did with Paula...

Tue, 22 Jun 2010 17:52:00 -0400

Last night CBS WBZ News broadcast an interview I did with Paula Ebben (@PaulaWBZ ) on Spokeo and privacy issues. Check out the post here and the video here.

This awesome bit by Colbert pokes fun at the NYTimes banning the...

Thu, 17 Jun 2010 10:57:42 -0400

This awesome bit by Colbert pokes fun at the NYTimes banning the use of the word “Tweet”. My favorite line: “The Times Standards Editor, Phil Corbett has stated that ‘Tweet may fade into oblivion’; well that’s not very nice. Twitter hasn’t banned the word newspaper and those have already faded into oblivion.”

PowerHouse Dynamics Emonitor

Tue, 18 May 2010 21:06:48 -0400

PowerHouse Dynamics Emonitor

Star Wars & TomTom - Great Viral Video Staring Darth Vader

Wed, 12 May 2010 12:17:17 -0400

Star Wars & TomTom - Great Viral Video Staring Darth Vader

Socialnomics is a must read for Emerson Social Media -...

Mon, 10 May 2010 14:42:00 -0400

Socialnomics is a must read for Emerson Social Media - Here’s their updated video - love it.

Ironic Google Fail: “Oops! Google Chrome could not find...

Thu, 06 May 2010 13:22:24 -0400

Ironic Google Fail: “Oops! Google Chrome could not find www.google.com”

Top Boston Twitter Handles

Wed, 05 May 2010 16:28:00 -0400

At dinner meetings or cocktail receptions when the conversation invariably turns to social media, as the resident social media guy at Emerson, all eyeballs turn to me and I’m usually asked to explain Twitter. More often than not I end up defending it as “not a stream of junk and inane thoughts.” I have found that the best thing to do is ask the person what they’re interested in and either doing a live search for them or pulling up a good local Twitter user that I know will fit their interests; which brings me to this post. This is more a resource for me than anything else to help get through future discussions on the use and sustainability of Twitter.

Here are my recommendations for Local (Boston) Twitter Handles to follow:

BOSTON / MASSACHUSETTS POLITICS & GOVERNMENT

@MABeacon Conor Yunits, Editor of MassBeacon.com This is the ultimate source for unbiased Massachusetts and Boston politics.

@MassGovernor Currently manned by Brad Blake of the Governor’s Office and Governor Deval Patrick (he signs his Tweets -D) They did a great job keeping everyone posted when we had the aqueduct break and had to boil water for four days.

INNOVATION & TECHNOLOGY

@ScottKirsner Scott Kirsner writes on innovation for the Boston Globe as well as Wired and Fast Company - he is a great source of information on local VC and cutting edge technologies.

@dharmesh Dharmesh Shah is a founder of HubSpot, but more importantly he runs a blog called On Start Ups that’s fantastic.

MARKETING & SOCIAL MEDIA

@BostonMarketer Rachel Levy lives, eats and breaths social media and marketing, she is also starting up a listing service for webinars.

@ChrisBrogan Chris is the author of a great book I use in the Emerson Social Media class called Trust Agents - only follow him if you can handle a lot of tweets.

@PGillin Paul Gillin is the author of the New Influences and Secrets of Social Media and Marketing as well as creator of the blog: Newspaper Death Watch.

VIDEO

@SteveGarfield Steve’s on Twitter and Jimmy Fallon loves him, that’s all I have to say.

BOSTON GOINGS ON

CitySearchBOS Currently manned by Christine Liu, she will keep you up-to-date on Boston events.

BostonTweet Tom O’Keefe is Boston incarnation of a tweet stream.

BostonTweetUp Follow Joselin Mane, attend the events he recommends and you’ll be connected to Boston’s social media underground.

Please help: I’m building a playground w/Children’s Hospital in Boston & I could...

Thu, 15 Apr 2010 12:34:31 -0400

Please help: I’m building a playground w/Children’s Hospital in Boston & I could really use some help http://bit.ly/BostonPlayGround

Great Interior Design Firm - keeps BIGfish offices looking good - pls check out their site...

Wed, 14 Apr 2010 10:58:49 -0400

Great Interior Design Firm - keeps BIGfish offices looking good - pls check out their site http://bit.ly/6wSAZe

22 Entrepreneurs’ Tumblrs You Must Start Following Now - my friend/client James Siminoff made...

Tue, 13 Apr 2010 15:16:26 -0400

22 Entrepreneurs’ Tumblrs You Must Start Following Now - my friend/client James Siminoff made the list http://bit.ly/9frrUC

My interview with @Veronica in Emerson’s Social Media class on YouTube [VIDEO]...

Mon, 05 Apr 2010 19:35:45 -0400

My interview with @Veronica in Emerson’s Social Media class on YouTube [VIDEO] http://bit.ly/9Yjrbd (Much Better Version)

Boston Hosting World’s Largest Startup Competition Info: http://bit.ly/aGlSVD Kick Off Event:...

Mon, 05 Apr 2010 17:20:39 -0400

Boston Hosting World’s Largest Startup Competition Info: http://bit.ly/aGlSVD Kick Off Event: http://bit.ly/9EtFHr

This iPad goes super fast, in a blender. The folks at Will it blend? find out if the iPad blends...

Mon, 05 Apr 2010 12:32:45 -0400

This iPad goes super fast, in a blender. The folks at Will it blend? find out if the iPad blends [Video] http://bit.ly/9Af4GX

iPad owns Good Friday 2010

Fri, 02 Apr 2010 09:31:44 -0400

iPad owns Good Friday 2010

WBZ TV Reports on our Emerson Social Media Class

Wed, 24 Mar 2010 14:04:42 -0400