I’m the founder of BIGfish, at night I masquerade as a professor of social media and marketing at Emerson College Go here to contact me: about.me/DavidGerzof Photos of David’s Media Class by the Wall Street Journal Photographer: Dominick Reuter My Company: BIGfish new TWTR.Widget({ version: 2, type: 'profile', rpp: 3, interval: 6000, width: 'auto', height: 300, theme: { shell: { background: '#6498cc', color: '#ffffff' }, tweets: { background: '#d1deeb', color: '#333333', links: '#376194' } }, features: { scrollbar: false, loop: false, live: false, hashtags: true, timestamp: true, avatars: false, behavior: 'all' } }).render().setUser('davidgerzof').start(); var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-6018323-1"); pageTracker._trackPageview(); Tumblr (3.0; @gerzof)http://gerzof.com/<span id="video_player_22844071291">[<a href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" target="_blank">Flash 10</a> is required to watch video.]</span><script type="text/javascript">renderVideo("video_player_22844071291",'http://gerzof.com/video_file/22844071291/tumblr_m3v7vtfh3x1qzr644',400,300,'poster=http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_m3v7vtfh3x1qzr644_frame1.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_m3v7vtfh3x1qzr644_frame2.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_m3v7vtfh3x1qzr644_frame3.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_m3v7vtfh3x1qzr644_frame4.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_m3v7vtfh3x1qzr644_frame5.jpg')</script><br/><br/><p>My #FollowFriday #FF recommendation segment on FOX News </p>http://gerzof.com/post/22844071291http://gerzof.com/post/22844071291Fri, 11 May 2012 11:54:06 -0400David Gerzof RichardFox25Follow Fridaysbigfish marketing<iframe width="400" height="300" src="http://www.youtube.com/embed/zay7QIAr9QY?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><a href="http://youtu.be/zay7QIAr9QY" title="The Story Behind The Story of Sushi" target="_blank">The Story Behind </a><em><a href="http://youtu.be/zay7QIAr9QY" title="The Story Behind The Story of Sushi" target="_blank">The Story of Sushi </a>- </em>An interview with Brian Landry, Executive Chef of Bamboo Sushi on their new super-cool viral video. <a href="http://vimeo.com/36994466" title="The Story of Sushi" target="_blank">Watch the original video the went viral</a>.</p>http://gerzof.com/post/19645487158http://gerzof.com/post/19645487158Tue, 20 Mar 2012 18:18:57 -0400Story of SushiDavid Gerzof RicharBrian Landrybamboo sushi<img src="http://24.media.tumblr.com/tumblr_m0sabiBpPr1qzr644o1_500.png"/><br/><br/><p><a href="http://vimeo.com/36994466" title="The Story of Sushi - Bamboo Sushi" target="_blank">Beautiful video telling the story of sushi and sustainability. #CleanTech</a> http://vimeo.com/36994466 - Made in the USA by Bamboo Sushi. Must try their Sushi next time I’m in the NorthWest. </p>http://gerzof.com/post/19186712846http://gerzof.com/post/19186712846Mon, 12 Mar 2012 14:06:54 -0400Bamboo Sushicleantechsustainability<iframe width="400" height="225" src="http://www.youtube.com/embed/Y4MnpzG5Sqc?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Beautiful YouTube Video and Campaign to <a href="https://twitter.com/#!/search/%23stopkony" data-query-source="trend_click" target="_blank">#stopkony</a> a notorious warlord in Africa doing awful things to <a href="https://twitter.com/#!/search/%22Invisible%20Children%22" data-query-source="trend_click" target="_blank">#Invisible Children</a>. The Campaign seeks to make Kony so famous - actually to make him so infamous by executing a <a class=" twitter-hashtag pretty-link" href="https://twitter.com/#!/search/%23kony2012" title="#kony2012" data-query-source="hashtag_click" target="_blank"><strong>#</strong><strong><strong>kony2012</strong></strong></a> campaign, that world powers must act. Well Done.</p>http://gerzof.com/post/18952164755http://gerzof.com/post/18952164755Thu, 08 Mar 2012 11:59:09 -0500<object type="application/x-shockwave-flash" id="video" width="400" height="325" data="http://www.myfoxboston.com/video/videoplayer.swf?dppversion=11212"><param value="http://www.myfoxboston.com/video/videoplayer.swf?dppversion=11212" name="movie" /><param 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name="allowScriptAccess" /></object><br/><br/><p>Discussing Pinterest, Gentlemint and Copyright on in the Fox News Boston Studio</p>http://gerzof.com/post/18497143670http://gerzof.com/post/18497143670Wed, 29 Feb 2012 11:21:00 -0500BigFishDavid Gerzof RichardPinterest<span id="video_player_17378642047">[<a href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" target="_blank">Flash 10</a> is required to watch video.]</span><script type="text/javascript">renderVideo("video_player_17378642047",'http://gerzof.com/video_file/17378642047/tumblr_lz6vtgFJqR1qzr644',400,300,'poster=http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lz6vtgFJqR1qzr644_frame1.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lz6vtgFJqR1qzr644_frame2.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lz6vtgFJqR1qzr644_frame3.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lz6vtgFJqR1qzr644_frame4.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lz6vtgFJqR1qzr644_frame5.jpg')</script><br/><br/><p><span></span>Video submission to be a voice of Xfinity Sports Social Media</p>http://gerzof.com/post/17378642047http://gerzof.com/post/17378642047Fri, 10 Feb 2012 13:14:00 -0500<object type="application/x-shockwave-flash" id="video" width="400" height="325" data="http://www.myfoxboston.com/video/videoplayer.swf?dppversion=11212"><param value="http://www.myfoxboston.com/video/videoplayer.swf?dppversion=11212" name="movie" /><param 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name="allowScriptAccess" /></object><br/><br/><p>David, Gerzof Richard, Founder of <a href="http://bigfishmarket.com" target="_blank">BIGfish</a>, Discussing Pinterest on FOX News </p>http://gerzof.com/post/17212624283http://gerzof.com/post/17212624283Tue, 07 Feb 2012 11:19:00 -0500<iframe width="400" height="225" src="http://www.youtube.com/embed/GB3AlduXxf4?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>David Gerzof Richard Interviews @Veronica for Emerson College’s Social Media Marketing Course</p>http://gerzof.com/post/17050829997http://gerzof.com/post/17050829997Sat, 04 Feb 2012 16:28:32 -0500<iframe width="400" height="225" src="http://www.youtube.com/embed/6ntDYjS0Y3w?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Volkswagon harnesses the power of the Force and a few dogs to market vehicles…</p>http://gerzof.com/post/16328266982http://gerzof.com/post/16328266982Sun, 22 Jan 2012 21:05:58 -0500Marketmarketing Forceadvertising<span id="video_player_16123092454">[<a href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" target="_blank">Flash 10</a> is required to watch video.]</span><script type="text/javascript">renderVideo("video_player_16123092454",'http://gerzof.com/video_file/16123092454/tumblr_ly25fosHrU1qzr644',400,300,'poster=http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_ly25fosHrU1qzr644_frame1.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_ly25fosHrU1qzr644_frame2.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_ly25fosHrU1qzr644_frame3.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_ly25fosHrU1qzr644_frame4.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_ly25fosHrU1qzr644_frame5.jpg')</script><br/><br/><p>David Gerzof Richard speaks out about SOPA on FOX</p>http://gerzof.com/post/16123092454http://gerzof.com/post/16123092454Thu, 19 Jan 2012 13:21:18 -0500<iframe width="400" height="225" src="http://www.youtube.com/embed/zNVHTJdItIw?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Best Social Media Class Project Ever: #ProfOchoCinco + #ESM</p>http://gerzof.com/post/15402380312http://gerzof.com/post/15402380312Fri, 06 Jan 2012 11:41:51 -0500Chad OchoCincoEmerson CollegeDavid GerzofBigFishBIGfish PRsocial media marketingsocial media marketing<img src="http://25.media.tumblr.com/tumblr_lv0ojqIElC1qzr644o1_500.jpg"/><br/><br/><p><strong><a href="http://bit.ly/DavidGerzofRichardFOXNews%20" target="_blank">My recent interview on Fox News in Boston.</a></strong></p>http://gerzof.com/post/13112647882http://gerzof.com/post/13112647882Mon, 21 Nov 2011 10:33:26 -0500<iframe width="400" height="225" src="http://www.youtube.com/embed/IkOQw96cfyE?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Catvertising Video = Brilliant + Creative x Execution</p>http://gerzof.com/post/12803262451http://gerzof.com/post/12803262451Mon, 14 Nov 2011 16:36:23 -0500<img src="http://25.media.tumblr.com/tumblr_ltf8kmkn691qzr644o1_250.jpg"/><br/><br/><p><strong><a target="_blank" href="http://bostinnovation.com/2011/10/21/emersons-social-media-class-esm-wants-a-new-professor-ochocinco/"> <!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Revision>0</o:Revision> <o:TotalTime>0</o:TotalTime> <o:Pages>1</o:Pages> <o:Words>13</o:Words> <o:Characters>79</o:Characters> <o:Company>BIGfish</o:Company> <o:Lines>1</o:Lines> <o:Paragraphs>1</o:Paragraphs> <o:CharactersWithSpaces>91</o:CharactersWithSpaces> <o:Version>14.0</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG /> 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mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} --> <!--[endif] --> <!--StartFragment--> </a> </strong></p> <p><strong><strong><span><a target="_blank" href="http://bostinnovation.com/2011/10/21/emersons-social-media-class-esm-wants-a-new-professor-ochocinco/">BostInnovation Post: Emerson’s Social Media Class (#ESM) Wants A New Professor: @Ochocinco</a></span></strong><span> </span></strong></p>http://gerzof.com/post/11733400380http://gerzof.com/post/11733400380Fri, 21 Oct 2011 11:05:10 -0400BIGfishOchoCincoESM<iframe width="400" height="292" src="http://www.youtube.com/embed/4r7wHMg5Yjg?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><p class="p1">When it comes to pop culture social media and YouTube videos in particular often imitated and spoof TV broadcasts and movies, but more frequently now we are seeing the opposite take effect. TV broadcasts are highlighting user generated content from YouTube and other platforms. In the case of Honey Badger Marketing, In January 2011 “The Crazy Nastyass Honey Badger” a viral video using 2007 National Geographic documentary footage with a sassy, foul-mouthed voiceover narration provided by self-proclaimed animal lover, Randall.</p></p>http://gerzof.com/post/11404337746http://gerzof.com/post/11404337746Thu, 13 Oct 2011 16:00:29 -0400<iframe width="400" height="225" src="http://www.youtube.com/embed/y-e4vu_wL-M?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><p class="p1">The clever folks behind the pistachio campaign (a take off itself of Reese’s: “how so and so eats a Reese’s Peanut Butter Cup”) caught on to the pop culture phenomenon and enlisted Randall and the “Nastyass Honey Badger” for the TV ad spot below.</p> <p class="p1">In this case, a Nat-Geo TV Broadcast was spoofed by a YouTube contributor, who in turn was recruited to create a spot that was broadcast back on TV. To quote Oscar Wilde: “Life imitates Art far more than Art imitates Life.”</p></p>http://gerzof.com/post/11404335543http://gerzof.com/post/11404335543Thu, 13 Oct 2011 16:00:00 -0400 <object width="400" height="246 id=" fiveminplayer="" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000"> <param name="allowfullscreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="movie" value="http://embed.5min.com/517083386/&sid=577/" /><param name="wmode" value="opaque" /><embed name="FiveminPlayer" src="http://embed.5min.com/517083386/&sid=577/" type="application/x-shockwave-flash" width="400" height="246" allowfullscreen="true" allowscriptaccess="always" wmode="opaque"></embed></object><br/><br/><p>Love this viral video response by <span>filmmaker Casey Niestat</span>to to the ridiculous ticket he received in NYC for riding his bike outside the bike lane when the bike lane was blocked by traffic.</p>http://gerzof.com/post/6420276195http://gerzof.com/post/6420276195Sat, 11 Jun 2011 11:32:47 -0400<script type="text/javascript" src="http://video.boston.cbslocal.com/global/video/videoplayer.js?rnd=857154;hostDomain=video.boston.cbslocal.com;playerWidth=340;playerHeight=240;isShowIcon=true;clipId=5810712;flvUri=;partnerclipid=;adTag=News;advertisingZone=CBS.BOSTON/worldnowplayer;enableAds=false;landingPage=null;islandingPageoverride=false;playerType=STANDARD_EMBEDDEDscript"></script><br/><br/><p><a href="http://video.boston.cbslocal.com/global/video/popup/pop_playerLaunch.asp?vt1=v&clipFormat=flv&clipId1=5810712&at1=News&h1=Social%20Media%20Helped%20Break%20News%20Of%20Bin%20Laden's%20Death&flvUri=&partnerclipid=" target="_blank">My CBS News interview on Osama Bin Laden and Social Media Reporting</a></p>http://gerzof.com/post/5170799300http://gerzof.com/post/5170799300Tue, 03 May 2011 17:58:00 -0400<iframe width="400" height="243" src="http://www.youtube.com/embed/waSzPpd2A38?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><h2><span class="upload-title"><span>Chefs Gone Wild - Flying Food Short - Seven ridiculous seconds - enjoy</span></span></h2></p>http://gerzof.com/post/4535742899http://gerzof.com/post/4535742899Mon, 11 Apr 2011 18:23:38 -0400<object id="__sse7465028" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=hotelmarketingpresentation-110331094958-phpapp02&stripped_title=hotel-social-media-and-marketing-presentation&userName=davidgerzof" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed name="__sse7465028" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=hotelmarketingpresentation-110331094958-phpapp02&stripped_title=hotel-social-media-and-marketing-presentation&userName=davidgerzof" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/><p>My Latest Presentation: Integrating Social Media into Hotel Marketing Programs</p>http://gerzof.com/post/4234091927http://gerzof.com/post/4234091927Thu, 31 Mar 2011 10:53:50 -0400