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When it comes to pop culture social media and YouTube videos in particular often imitated and spoof TV broadcasts and movies, but more frequently now we are seeing the opposite take effect. TV broadcasts are highlighting user generated content from YouTube and other platforms. In the case of Honey Badger Marketing, In January 2011 “The Crazy Nastyass Honey Badger” a viral video using 2007 National Geographic documentary footage with a sassy, foul-mouthed voiceover narration provided by self-proclaimed animal lover, Randall.