David Gerzof Richard RSS

I’m the founder of BIGfish, at night I masquerade as a professor of social media and marketing at Emerson College

Go here to contact me: about.me/DavidGerzof




Photos of David's Media Class
by the Wall Street Journal
Photographer: Dominick Reuter

My Company: BIGfish BIGfish Communications

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The clever folks behind the pistachio campaign (a take off itself of Reese’s: “how so and so eats a Reese’s Peanut Butter Cup”) caught on to the pop culture phenomenon and enlisted Randall and the “Nastyass Honey Badger” for the TV ad spot below.

In this case, a Nat-Geo TV Broadcast was spoofed by a YouTube contributor, who in turn was recruited to create a spot that was broadcast back on TV. To quote Oscar Wilde: “Life imitates Art far more than Art imitates Life.”