February 2012
3 posts
WatchHelp me be the voice of Xfinity Sports - Vote here: http://on.fb.me/PleaseVoteDave
WatchDavid, Gerzof Richard, Founder of BIGfish, Discussing Pinterest on FOX News
January 2012
3 posts
3 tags
WatchDavid Gerzof Richard speaks out about SOPA on FOX
7 tags
November 2011
2 posts
October 2011
3 posts
3 tags
June 2011
1 post
WatchLove this viral video response by filmmaker Casey Niestatto to the ridiculous ticket he received in NYC for riding his bike outside the bike lane when the bike lane was blocked by traffic.
May 2011
1 post
WatchMy CBS News interview on Osama Bin Laden and Social Media Reporting
April 2011
1 post
March 2011
5 posts
WatchMy Latest Presentation: Integrating Social Media into Hotel Marketing Programs
WatchCool Pics from the Wall Street Journal Photo Shoot with the social media class I teach at Emerson College
3 tags
Where are @Nyquil, @Robitussin & @Ambien?
Image Credit: SEAN THORENSON
It is almost impossible to find major brands without a presence on Twitter nowadays. Every recognizable consumer facing brand seems to have at least one handle, if not more by now. The one type of brand you will not see on Twitter is over the counter medications like Nyquil and Ambien. Because the prevalence of over the counter...
February 2011
2 posts
Northeast Snow: Manna for Landscapers, Destroyer...
Our February snow removal bill was $4,600.00, nearly four times more than our total snow removal expenses for all of 2010. This extraordinary bill got me thinking: New England’s series of relentless snow dumplings has been manna from heaven for our down-economy stricken agriculturalists and landscapers, who put their equipment to use clearing our roads, lots and sidewalks. That was until...
Creativity (Ad agencies) vs Copy (PR firms):...
With the increasing amount of large companies using social media (79% of the top 100 Fortune 500 companies use Twitter, Facebook, YouTube or other serviceshttp://mashable.com/2010/02/23/fortune-100-social-media/), there is an increasing demand for marketing firms to implement successful social campaigns for businesses. This demand often falls onto an outsourced marketing company, usually an...
January 2011
1 post
WatchCBS News interview with David Gerzof at the BIGfish Market office and Tank Design on the New Facebook profile
November 2010
1 post
WatchJust discovered Wee Places - very cool, Apparently I check in in Brookline, MA a lot - helps that I live and work there. The data visualization reminds me of a mashup of a bunch of 80’s video games. I can only imagine what it would look like if Wee Places mapped everyone. Marketers will love this if they can focus on multiple users in a specific region at a specific time.
October 2010
1 post
September 2010
2 posts
WatchGreat video promoting the new New Yorker iPad App featuring Jason Schwartzman and directed by Roman Coppola.
Wait, who created that interactive YouTube ad?...
Of all the companies to come up with a totally unique and interactive YouTube campaign, white out maker Tipp-Ex would not be near the top of the list. But they have managed to create an interactive, truly fun, and viral (over 9.9 million channel views for the intro video) set of videos.
In the video a bear is eating from a tent, and a hunter holds a gun up to shoot him. After deciding he is...
July 2010
3 posts
6 tags
6 tags
WatchSocial Media & Marketing, The Basics - Presentation by @DavidGerzof, Emerson College & BIGfish
June 2010
4 posts
1 tag
Fan of Social Media? Celebrate Social Media day tonight with Mashable - Events in every major city ESM http://bit.ly/b8INuD
3 tags
WatchThis awesome bit by Colbert pokes fun at the NYTimes banning the use of the word “Tweet”. My favorite line: “The Times Standards Editor, Phil Corbett has stated that ‘Tweet may fade into oblivion’; well that’s not very nice. Twitter hasn’t banned the word newspaper and those have already faded into oblivion.”
May 2010
5 posts
5 tags
Top Boston Twitter Handles
At dinner meetings or cocktail receptions when the conversation invariably turns to social media, as the resident social media guy at Emerson, all eyeballs turn to me and I’m usually asked to explain Twitter. More often than not I end up defending it as “not a stream of junk and inane thoughts.” I have found that the best thing to do is ask the person what they’re...
April 2010
7 posts
1 tag
Please help: I’m building a playground w/Children’s Hospital in Boston & I could really use some help http://bit.ly/BostonPlayGround
Great Interior Design Firm - keeps BIGfish offices looking good - pls check out their site http://bit.ly/6wSAZe
22 Entrepreneurs’ Tumblrs You Must Start Following Now - my friend/client James Siminoff made the list http://bit.ly/9frrUC
My interview with @Veronica in Emerson’s Social Media class on YouTube [VIDEO] http://bit.ly/9Yjrbd (Much Better Version)
Boston Hosting World’s Largest Startup Competition Info: http://bit.ly/aGlSVD Kick Off Event: http://bit.ly/9EtFHr
This iPad goes super fast, in a blender. The folks at Will it blend? find out if the iPad blends [Video] http://bit.ly/9Af4GX
iPad owns Good Friday 2010
March 2010
4 posts
WBZ TV Reports on our Emerson Social Media Class
Emerson College Scores Gold for Social Media
Can an Organization Own a #HashTag?
A few weeks ago I was preparing for class and was reviewing the Emerson Social Media #ESM hashtag stream, when I suddenly got flooded with a ton of #ESM tweets that were not part of our class or even the Emerson community. At first I thought it was students from the fall semester, but I recognize most of their handles and figured this was something else; turns out there was a weekend ...
February 2010
43 posts
4 tags
How to Sniff Out a Twitter Robot Posing as a Human
I was speaking on threats to Twitter in this past week’s #ESM Emerson Social Media class and it occurred to me that Twitter’s biggest internal threat is not people tweeting inane things that best belong on Facebook, but rather something much more annoying and far worse – the multitude of robots passing themselves off as humans on Twitter. I’ve noticed over the past year that the robots have been...