I’m the founder of BIGfish, at night I masquerade as a professor of social media and marketing at Emerson College
Go here to contact me: about.me/DavidGerzof
Photos of David's Media Class
by the Wall Street Journal
My Company: BIGfish
Volkswagon harnesses the power of the Force and a few dogs to market vehicles…
David Gerzof Richard speaks out about SOPA on FOX
Best Social Media Class Project Ever: #ProfOchoCinco + #ESM
Catvertising Video = Brilliant + Creative x Execution
When it comes to pop culture social media and YouTube videos in particular often imitated and spoof TV broadcasts and movies, but more frequently now we are seeing the opposite take effect. TV broadcasts are highlighting user generated content from YouTube and other platforms. In the case of Honey Badger Marketing, In January 2011 “The Crazy Nastyass Honey Badger” a viral video using 2007 National Geographic documentary footage with a sassy, foul-mouthed voiceover narration provided by self-proclaimed animal lover, Randall.
The clever folks behind the pistachio campaign (a take off itself of Reese’s: “how so and so eats a Reese’s Peanut Butter Cup”) caught on to the pop culture phenomenon and enlisted Randall and the “Nastyass Honey Badger” for the TV ad spot below.
In this case, a Nat-Geo TV Broadcast was spoofed by a YouTube contributor, who in turn was recruited to create a spot that was broadcast back on TV. To quote Oscar Wilde: “Life imitates Art far more than Art imitates Life.”
Love this viral video response by filmmaker Casey Niestatto to the ridiculous ticket he received in NYC for riding his bike outside the bike lane when the bike lane was blocked by traffic.
My Latest Presentation: Integrating Social Media into Hotel Marketing Programs
MILK is POISON to BABY OLIVER. Great video of my friend and fellow entrepreneur James Siminoff and his work with Children’s Hospital to combat Galactosemia.
The amazing story of one man’s photo (of himself) used around the world without his knowledge - Thanks to TNW for sharing
