David Gerzof Richard RSS

I’m the founder of BIGfish, at night I masquerade as a professor of social media and marketing at Emerson College

Go here to contact me: about.me/DavidGerzof




Photos of David's Media Class
by the Wall Street Journal

Photographer: Dominick Reuter

My Company: BIGfish BIGfish Communications

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Archive

Feb
10th
Fri
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Help me be the voice of Xfinity Sports - Vote here: http://on.fb.me/PleaseVoteDave

Feb
7th
Tue
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David, Gerzof Richard, Founder of BIGfish, Discussing Pinterest on FOX News 

Feb
4th
Sat
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David Gerzof Richard Interviews @Veronica for Emerson College’s Social Media Marketing Course

Jan
22nd
Sun
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Volkswagon harnesses the power of the Force and a few dogs to market vehicles…

Jan
19th
Thu
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David Gerzof Richard speaks out about SOPA on FOX

Jan
6th
Fri
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Best Social Media Class Project Ever: #ProfOchoCinco + #ESM

Nov
21st
Mon
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Nov
14th
Mon
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Catvertising Video = Brilliant + Creative x Execution

Oct
21st
Fri
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Oct
13th
Thu
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When it comes to pop culture social media and YouTube videos in particular often imitated and spoof TV broadcasts and movies, but more frequently now we are seeing the opposite take effect. TV broadcasts are highlighting user generated content from YouTube and other platforms. In the case of Honey Badger Marketing, In January 2011 “The Crazy Nastyass Honey Badger” a viral video using 2007 National Geographic documentary footage with a sassy, foul-mouthed voiceover narration provided by self-proclaimed animal lover, Randall.

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The clever folks behind the pistachio campaign (a take off itself of Reese’s: “how so and so eats a Reese’s Peanut Butter Cup”) caught on to the pop culture phenomenon and enlisted Randall and the “Nastyass Honey Badger” for the TV ad spot below.

In this case, a Nat-Geo TV Broadcast was spoofed by a YouTube contributor, who in turn was recruited to create a spot that was broadcast back on TV. To quote Oscar Wilde: “Life imitates Art far more than Art imitates Life.”

Jun
11th
Sat
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Love this viral video response by filmmaker Casey Niestatto to the ridiculous ticket he received in NYC for riding his bike outside the bike lane when the bike lane was blocked by traffic.

May
3rd
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Apr
11th
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Chefs Gone Wild - Flying Food Short - Seven ridiculous seconds - enjoy