Jul
20th
Tue
20th
I’m the founder of BIGfish, at night I masquerade as a professor of social media and marketing at Emerson College
Contact me: Dave AT Gerzof DOT com
My Company
Jul
7th
Wed
7th
Before There was FaceBook, there was HandBook - Favorite Slide from my latest Social Media Presentation, Photo by Pablo H Caridad of Ancient Cave Painting in Patagonia, Argentina.
Just goes to show how people wanted to connect and belong to groups back before the days of the Internet.
Social Media & Marketing, The Basics - Presentation by @DavidGerzof, Emerson College & BIGfish
Jun
30th
Wed
30th
Fan of Social Media? Celebrate Social Media day tonight with Mashable - Events in every major city ESM http://bit.ly/b8INuD
Jun
29th
Tue
29th
Internet Speed & Good Advice From Scott Kirsner on Pitching Boston.com
Kirsner points out at the beginning of his post today that in one year “two things I notice changing about the way I choose to cover things” - 1. On his blog he now covers mainly big, almost-ready-to-break news stories THAT HAVE NOT YET BEEN COVERED. 2. Embargoes no longer interest him as they will surely leak out somewhere online before an embargo date. Both of these reporting shifts in the way Scott handles news leads are a reaction to the increasing speed with which stories make and spread across news sites and social media.
Good marketers and media relations practitioners have been adjusting to new forms of media for decades - Radio, TV, The initial Internet all forced marketers to approach and work with media in new ways; Now the big difference is time shift. Instead of decades, today it’s years or even months in which roles and tactics must be evaluated and adjusted to fit the new rules and time frames that reporters like Scott Kirsner race up against. Great marketers and publicists understand this, have already made the adjustment and approach a reporter like Scott only when they know a story is fresh and will do everything in their power to make certain the story stays locked down until they see it post to Boston.com.
Jun
22nd
Tue
22nd
Jun
17th
Thu
17th
This awesome bit by Colbert pokes fun at the NYTimes banning the use of the word “Tweet”. My favorite line: “The Times Standards Editor, Phil Corbett has stated that ‘Tweet may fade into oblivion’; well that’s not very nice. Twitter hasn’t banned the word newspaper and those have already faded into oblivion.”
May
12th
Wed
12th
Star Wars & TomTom - Great Viral Video Staring Darth Vader
May
10th
Mon
10th
Socialnomics is a must read for Emerson Social Media - Here’s their updated video - love it.
May
5th
Wed
5th
Top Boston Twitter Handles
At dinner meetings or cocktail receptions when the conversation invariably turns to social media, as the resident social media guy at Emerson, all eyeballs turn to me and I’m usually asked to explain Twitter. More often than not I end up defending it as “not a stream of junk and inane thoughts.” I have found that the best thing to do is ask the person what they’re interested in and either doing a live search for them or pulling up a good local Twitter user that I know will fit their interests; which brings me to this post. This is more a resource for me than anything else to help get through future discussions on the use and sustainability of Twitter.
Here are my recommendations for Local (Boston) Twitter Handles to follow:
BOSTON / MASSACHUSETTS POLITICS & GOVERNMENT
@MABeacon Conor Yunits, Editor of MassBeacon.com This is the ultimate source for unbiased Massachusetts and Boston politics.
@MassGovernor Currently manned by Brad Blake of the Governor’s Office and Governor Deval Patrick (he signs his Tweets -D) They did a great job keeping everyone posted when we had the aqueduct break and had to boil water for four days.
INNOVATION & TECHNOLOGY
@ScottKirsner Scott Kirsner writes on innovation for the Boston Globe as well as Wired and Fast Company - he is a great source of information on local VC and cutting edge technologies.
@dharmesh Dharmesh Shah is a founder of HubSpot, but more importantly he runs a blog called On Start Ups that’s fantastic.
MARKETING & SOCIAL MEDIA
@BostonMarketer Rachel Levy lives, eats and breaths social media and marketing, she is also starting up a listing service for webinars.
@ChrisBrogan Chris is the author of a great book I use in the Emerson Social Media class called Trust Agents - only follow him if you can handle a lot of tweets.
@PGillin Paul Gillin is the author of the New Influences and Secrets of Social Media and Marketing as well as creator of the blog: Newspaper Death Watch.
VIDEO
@SteveGarfield Steve’s on Twitter and Jimmy Fallon loves him, that’s all I have to say.
BOSTON GOINGS ON
CitySearchBOS Currently manned by Christine Liu, she will keep you up-to-date on Boston events.
BostonTweet Tom O’Keefe is Boston incarnation of a tweet stream.
BostonTweetUp Follow Joselin Mane, attend the events he recommends and you’ll be connected to Boston’s social media underground.
Apr
15th
Thu
15th
Please help: I’m building a playground w/Children’s Hospital in Boston & I could really use some help http://bit.ly/BostonPlayGround
Apr
14th
Wed
14th
Great Interior Design Firm - keeps BIGfish offices looking good - pls check out their site http://bit.ly/6wSAZe
